Falling Sales On Mobile Music Services ,Prepare To Rise!!!

Mobile music services have been on a falling rate in the last few years but prepare to see the rise in these sales because this month three new mobile music services are being launched which will send the sales flying.

Since the release of the new iPhone you may think that its the talk of the town...well the new unlimited downloads service which has been launched from Vodafone and Nokia's new music store have also been in mention all around the world. Although CD sales have decreased globally on a vast scale since 2000, many people can see a better future by using new mobile music services. The industry is developing itself to create an easier and wider way to attain music and also do this legally which provides closure for the audience and money for the institution.

IFPI director of technology Richard Gooch believes "There are cultural differences, and there are network differences at play so it's not simply the fact of having a mobile music service but in those countries where they have moved towards the ‘holy grail’ it's generally been on the back of mobile.” This shows that "Mobile is obviously extremely important because you have the market reach and secondly, the types of demographics that are very important to the music industry will almost certainly have music-enabled mobile phones."

The UK network ‘Orange’ displays the rise in music sales and how they have increased by 70% through the year and is expected to double by the end of 2007. They expect the UK mobile music market to almost double from a predicted $83m this year to $156m in 2011. The music industry's optimism is underscored by several barriers to mass market mobile sales that have disappeared, such as high data delivery tariffs. Although prices have fallen, payment is simpler and handsets easier to use, telecoms experts still list several obstacles to record labels' fortunes being transformed.

"Can something like this save the music industry? Well, Music Station per se in the short term no. Because firstly it's only on Vodafone at the moment and secondly it's very cheap, meaning that the actual revenue for the music industry per user can only be quite small."

You be the judge!!!!

1. In what ways will the new services appeal to there target audience?
2. What two main networks are structuring the new services?
3. How will the new services negatively and positively affect the institution?
4. Do you think the new services will be good for the institution and why?

iPhone Or noPhone???

iPhone, iPhone, iPohone the new technology that everyone is talking about, well . . . is it all that its cracked up to be?

An iPhone has the same general features of an iPod, although it has bluetooth, 2.0 megapixel and an amazing 8GB storage capacity.

What an amazing invention, but lets analyse this new technology to see how great it really is.

Advantages

- Advanced technology has made this phone an MP3 player, digital camera, browser and general explorer of communication systems such as MSN and others.

- There is a spelling correction fascility that alternates your spelling mistakes even without you knowing. ( I dont know why they need this though because a large amount of people who txt use grammer like they have never had an English lesson before >>>
Wubu2= "What you been up to?"
c u l8r= "See you later"
>>> how they gonna correct these aaay?)

- It has a built in WiFi for you music fans and also Bluetooth which i have heard has a very fast and strong connection towards other Mobiles.

- Orientation screen switches from portrait to landscape simply by the flick of a botton that is located on the side of the phone.

- The multi touch screen allows users to navigate on screen controls by their bare fingers.

- The iPohone is also very thin (11.6 millimeters) and light.


Disadvantages

- The price of the phone is compared to its GB which goes up to a whopping £600.

- The phone is locked to Cingular GSM networks that also means it is not compatible to the latest 3G networks.

- The on screen keyboard is an issue because it can be hard to navigate if you have large hands ( Well you know what they say about large hands guys. . . . it means its hard to use the iPhone . . . you dirty people lol) "PS Dont expell me mr White"

Well guys the question comes down to this, is the iPhone for you or isn't it for you because it seems that its flaws aren't too bad at this moment in time, but hey, this is only the beginning because when it is released I will be back to give you information about the problems that people have experienced with their new iPhone all over the world.

Bye Bye

Google Pushes Into Mobile Phones!!!!

Google has created a software that is designed to speed up the process of making new mobile phones but most of all they will be cheaper. Google’s new system will be based on a computer code that only applicants can use which is a cheaper and easier form of applying a new mobile industry. Mobile manufacturers such as Motorola, LG, HTC and Samsung have also joined with this “Software Stack” and it is said that the software will be available in late 2008. Many software systems such as Palm, Symbian, Research in Motion and Microsoft are about to have large competition on their hands with Google’s new software because it is going to provide a new and easier way of making money from the consumers and also providing a service for a wider audience.

The leading chief executive of Google, Eric Schmidt believes that the ‘partnership will aid to unleash the potential of mobile technology for billions of users around the world.’ Many other executives in research and mobile software have also made statements about how the new Google software will be useful for everyone. Researchers such as Adam Leach are very proud to see how many people are already committing to the service. He truly believes that the software it is very ‘impressive’ and is a vision of what is to come in the near future with many of other mobile industries. Mr Schmidt has a strong passion and belief in the new software as he wants to create a whole new mobile experience for users and that he has taken into consideration about his audience’s needs because more people ‘want the same applications on the phone as they use on the internet’ for quicker, cheaper and easier access for communication.

There have also been criticisms of the new software by different organisations and researchers involved in the business such as Mr Leach who believes that ‘the move would create “yet another” competing service and not a “truly open platform.”’ There are many queries to do with the new software but competition will be on the rise the day it is released, so if I were ‘a competitor, I would be sitting up and paying attention.’
Questions
1. Who is the leading chief executive of the new Google software?
2. Name three leading mobile manufacturers that have joined with the new Google “Software Stack”?
3. In what way will mobile users who join the Google software and the institution benefit from this New Media Technology?