Google Pushes Into Mobile Phones!!!!

Google has created a software that is designed to speed up the process of making new mobile phones but most of all they will be cheaper. Google’s new system will be based on a computer code that only applicants can use which is a cheaper and easier form of applying a new mobile industry. Mobile manufacturers such as Motorola, LG, HTC and Samsung have also joined with this “Software Stack” and it is said that the software will be available in late 2008. Many software systems such as Palm, Symbian, Research in Motion and Microsoft are about to have large competition on their hands with Google’s new software because it is going to provide a new and easier way of making money from the consumers and also providing a service for a wider audience.

The leading chief executive of Google, Eric Schmidt believes that the ‘partnership will aid to unleash the potential of mobile technology for billions of users around the world.’ Many other executives in research and mobile software have also made statements about how the new Google software will be useful for everyone. Researchers such as Adam Leach are very proud to see how many people are already committing to the service. He truly believes that the software it is very ‘impressive’ and is a vision of what is to come in the near future with many of other mobile industries. Mr Schmidt has a strong passion and belief in the new software as he wants to create a whole new mobile experience for users and that he has taken into consideration about his audience’s needs because more people ‘want the same applications on the phone as they use on the internet’ for quicker, cheaper and easier access for communication.

There have also been criticisms of the new software by different organisations and researchers involved in the business such as Mr Leach who believes that ‘the move would create “yet another” competing service and not a “truly open platform.”’ There are many queries to do with the new software but competition will be on the rise the day it is released, so if I were ‘a competitor, I would be sitting up and paying attention.’
Questions
1. Who is the leading chief executive of the new Google software?
2. Name three leading mobile manufacturers that have joined with the new Google “Software Stack”?
3. In what way will mobile users who join the Google software and the institution benefit from this New Media Technology?